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Showing posts with the label rebrand

Little Known Altcoin Moonwell (WELL) Shoots for the Moon After Coinbase Roadmap Addition

An under-the-radar altcoin is skyrocketing after being added to Coinbase’s listing roadmap. In a new thread on the social media platform X, top US-based crypto exchange platform Coinbase is announcing the addition of decentralized finance (DeFi) protocol Moonwell (WELL) to its suite of products. News of the addition sent WELL flying as it went from a seven-day low of $0.0124 on September 5th to a peak of $0.0173 just a day later, a gain of about 40%. The crypto asset has since retraced and is trading for $0.0170 at time of writing. Coinbase’s listing roadmap was created in 2022 to increase transparency and prevent the front-running of token launches. Moonwell, which was built over Base – the blockchain of Coinbase itself – as well as smart contract parachains Moonbeam (GLMR) and Moonriver (MOVR), launched in 2022 as an open borrowing and lending platform. Moonwell is also interoperable with Ethereum (ETH) layer-2 scaling solution Optimism (OP). Earli...

Aave Companies rebrands to Avara, acquires Ethereum self-custody ‘Family Wallet’

Liquidity protocol Aave’s parent company has been rebranded to Avara as it looks to streamline its suite of infrastructure products to attract a broader Web3 user base. Decentralized finance (DeFi) group Aave Companies has been rebrand ed to Avara as it looks to broaden its user base across the Web3 ecosystem. Stani Kulechov, founder and CEO of Avara (formerly Aave Companies), tells Cointelegraph that the company’s growing number of offerings, including liquidity protocol Aave, the GHO stablecoin, Lens Protocol and Sonar, necessitated an umbrella brand with broader Web3 appeal. “We will continue to innovate in DeFi and build tools for developers while creating new, intuitive and compelling products that attract mainstream people” Kulechov adds that the broader industry has focused on building infrastructure to enable the development of products that appeal to a wide user base. The rebrand marks the beginning “of a new era” where blockchain technology becomes more “accessible, usable...