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Liquidity protocol Aave’s parent company has been rebranded to Avara as it looks to streamline its suite of infrastructure products to attract a broader Web3 user base. Decentralized finance (DeFi) group Aave Companies has been rebrand ed to Avara as it looks to broaden its user base across the Web3 ecosystem. Stani Kulechov, founder and CEO of Avara (formerly Aave Companies), tells Cointelegraph that the company’s growing number of offerings, including liquidity protocol Aave, the GHO stablecoin, Lens Protocol and Sonar, necessitated an umbrella brand with broader Web3 appeal. “We will continue to innovate in DeFi and build tools for developers while creating new, intuitive and compelling products that attract mainstream people” Kulechov adds that the broader industry has focused on building infrastructure to enable the development of products that appeal to a wide user base. The rebrand marks the beginning “of a new era” where blockchain technology becomes more “accessible, usable...

Source: MoonPay Crypto payments infrastructure provider MoonPay is taking over Web3 creative agency Nightshift which will re brand as Otherlife as part of the deal. The acquisition is to contribute to MoonPay’s plan of establishing itself as a one-stop shop for brand s interested in expanding to crypto, collectible tokens, and metaverse activities. “There was a big opportunity for us to come together and now be able to offer the end-to-end lifecycle support for big brand s,” said Ivan Soto-Wright, the CEO and co-founder of Moonpay, AdWeek reported. “Now we can go to any brand that has an idea or wants to enter Web3, and we can help them execute a full end-to-end strategy.” Following its re brand ing effort, Nightshift will keep its portfolio of brand customers which comprises Adobe, Shopify and Arsenal Football Club, among others, in addition to providing its services to a number of MoonPay’s existing clients. Last June, Mo...